New Era Global Sports were delighted to be involved in the organisation of the 2009 Tesco Cup in sourcing Professional Footballers, both past and present, alongside New Era Global Sports Representatives, to attend and support all Tesco Cup events across the UK.

The Tesco Cup is a home nations grassroots football competition across three age groups (U13 boys, U14 girls and U16 girls) with teams competing at county, regional and then national levels, with the ultimate aim being to represent England, Scotland, Wales and Northern Ireland at the UK final at the Reebok Stadium.

The tournament was a great success and proved a most inspirational and worthwhile event of which we are proud to be a part.