23rd April 2009.... Sees the launch at “The Eight Club” in Bank, London of the worlds first Internet magazine with Rio Ferdinand’s “Five”

“5” is the world’ s first digital lifestyle magazine with Rio Ferdinand as Editor-in –Chief and brand ambassador combining no nonsense, uncompromising celebrity interviews from the world of sport and entertainment with latest must have fashion and gadgets and filled to the rafters with the latest news, views and reviews from the world of music, film and sport.

New Era were delighted to welcome the press, media, celebrities and friends to this unique evening when the format of the first issue was unveiled. The excitement of the evening was enhanced by a telephone call to Rio from the late Michael Jackson wishing him every success for the launch and promising an interview during his forthcoming (but unfortunately never to happen) tour.

The evening was a great success and future issues of the quarterly magazine are eagerly awaited by both fans and consumers alike!